SPORTS

Aged twice what the law requires, each sip reveals flavors of sweet caramel and vanilla, woody grain and oak. Taste more than 225 years of craft in each bottle.

Something magical happens to the whiskey in its seventh year in cask. We call it the sweet spot, where smoothness meets notes of caramel, vanilla, and warm oak, and the liquid turns a rich gold. This is the mellow whiskey you’ll find in the new Jim Beam Black. Enjoy Jim Beam Black neat, on the rocks, or in a Jim Beam Black Old Fashioned.

With the perfect balance of dark cherry and bourbon flavors, Jim Beam Black Cherry has a warm, smooth finish that’s great on its own, mixed with cola or blended with iced tea and lemonade.