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The biggest game in sports is always better with friends. It’s your chance to get together, watch some football and celebrate – no matter who you’re rooting for. This year, Jim Beam® and Jim Beam Black® are making sure every fan has a winning game plan for the big game.
From recipes to party tips, we’ll help you get ready for some football.
Savor the complexity of a Jim Beam Black, Bitters & Ginger cocktail. With smooth bourbon, aromatic bitters, and spicy ginger, it delivers a balanced, sophisticated taste experience with a hint of zest.
Savor the classic Jim Beam & Cola, where smooth bourbon meets crisp cola. Perfectly balanced and timeless, it's a refreshing choice for casual enjoyment and social gatherings.
Something magical happens to the whiskey in its seventh year in cask. We call it the sweet spot, where an easy smoothness meets notes of caramel, vanilla, and warm oak, and the liquid turns a rich gold. This is the mellow whiskey you’ll find in the new Jim Beam Black. Enjoy Jim Beam Black neat, on the rocks, or in a Jim Beam Black Old Fashioned.
Aged twice what the law requires, each sip reveals layers of sweet caramel and vanilla, woody grain and oak. Taste more than 225 years of craft in each bottle.
