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Jim Beam “Get ‘em Next Year” Cocktail

This one goes out to all the football fans whose season has come to a bitter end… With smooth bourbon, spicy ginger, and aromatic bitters, the “Get ‘em Next Year” cocktail is the perfect compliment to setting your hopes on next season.

  • Easy
  • 3-5 minutes
  • Spirit-forward

ingredients and how to craft

What You Need

  • 1 part Jim Beam Black
  • 3 parts Ginger Ale
  • Dash of “No need to be bitter” bitters
  • Garnish with lemon peel or wheel

How to craft one serve

STEP 1

Fill a tall glass with ice to take the heat off of another season-ending loss. 

STEP 2

Add 1 part smooth Jim Beam Black—aged 7 years— followed by 3 parts ginger ale (as sweet as the promise of a new draft pick). Finish with a dash of “No Need To Be Bitter” bitters (or your standard bitters) to really help open up those oak and caramel flavors that overpower the taste of defeat. Just in time for next season.

STEP 3

Stir. Then garnish with a lemon wedge and get to moving on..  

Now raise a glass and repeat this toast: Here’s to next year! Or the year after that… 

Complete your cocktail with

Jim Beam Black bottle
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Jim Beam Black

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PLAY THE WHOLE MATCH

Learn More

Team Lost? Let’s get over it together.

Jim Beam and lifelong Detroit fan, Keegan-Michael Key, created a care package designed to help fans power through each stage of defeat.

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